From Tradition to Innovation
Rakiba perfected the art of jaggery chai, crafting blends that are flavorful, health conscious, and easy to enjoy. Using premium jaggery, natural ingredients, and handpicked tea leaves, we bring tradition into every cup. We source directly from farmers across India, building fair and lasting partnerships that support thriving communities. From our classic chai to bold blends like masala, elaichi adrak, ginger cardamom, and kesar — Rakiba is tradition, reimagined.
Our Story
From Tradition to Innovation
Founded in 2020, Rakiba was born from a simple idea: to bring the authentic, healthful benefits of traditional Indian jaggery-based beverages to modern consumers. Our founder, inspired by family recipes passed down through generations, saw an opportunity to create products that bridge the gap between tradition and convenience.
Today, we're proud to be one of India's fastest-growing healthy beverage companies, with distribution across 5 states and plans for national expansion.
Leadership Team
Raajesh Maheshwari
Founder & CEO
Former FMCG executive with 35+ years experience in product development
Our Mission & Values
Health First
We believe in creating products that nourish the body while delighting the senses.
Authenticity
We preserve traditional recipes while adapting them for modern lifestyles.
Partnership
We grow together with our distributors and retail partners.
Investment Opportunity
Why Invest in Rakiba?
The healthy beverage market in India is projected to grow at 20% CAGR through 2027. Rakiba is uniquely positioned to capitalize on this trend with our authentic, health-focused products that appeal to both traditional and modern consumers.
Market Potential
₹5000+ crore market for healthy beverages in India
Proven Demand
Consistent 30% month-over-month growth
IP Portfolio
Proprietary blends and manufacturing processes
Distribution Network
Become a Rakiba Distributor
Join our growing network of distribution partners across India. We provide comprehensive support including marketing materials, sales training, and inventory management tools to ensure your success.
Attractive Margins
Industry-leading distributor and retailer margins
Logistics Support
Pan-India logistics network with reliable delivery
Marketing Support
Co-op advertising and promotional materials
Join the Rakiba Journey
Whether you're interested in investing or distributing our products, we'd love to hear from you.